BRAND BITES SERIES

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Discover Which Audiences Love Hims in 2022

Focusing on "hush-hush" health concerns such as hair loss and erectile dysfunction, Hims started off as a D2C platform that sold pharmacy products to men. Statistically speaking, almost half of men miss their annual checkups — which can be disastrous for their health. Hims' goal was to bridge that gap & help men become more comfortable discussing health issues — as well as getting the help they need.

Today, Hims is a proper telehealth and teletherapy service, where users can schedule virtual doctor appointments and even speak with licensed therapists. So, which audiences are Hims' biggest fans, and where does the brand still have room to grow? Download our brand bite to find out!

What's inside?

Sample Size

1000 respondents via mobile surveys.

Audience Segmentation

Respondents segmented by age, gender, and education level.

Geo Focus

Focus on the US, with respondents selected randomly from around the country.

Results Sneak Peek

Millennial men are 31% more likely to consider using Hims than Boomer men.

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