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Discover How Lululemon is Performing With New Audiences
Lululemon opened its first store in 2000, and only ten years later, was listed as one of Fortune's Fastest-Growing Companies. From yoga pants to water bottles, Lululemon focuses primarily on athletic clothing and gear. Around 2017, Lululemon released their men's wear line, with plans to rival competitors such as Nike and Under Armour.
But how is Lululemon really faring with their newer target audiences? Are men as receptive to their branding and products as they hoped they'd be? Download our Brand Bite for exclusive insights!
1000 respondents via mobile surveys.
Respondents segmented by age, gender, and education level.
Focus on the United States, with respondents selected randomly from multiple states.
Highly educated females over 36 report the strongest brand consideration at 25%.