Deep Dive into The Ordinary’s 
Brand Performance

In just five short years, The Ordinary has revolutionized 
the skincare game. Cruelty-free quality ingredients, promising results, and low prices have turned it into one of the world's biggest skincare brands.

But who are the audiences helping The Ordinary reach success? Analyzing the data, here is our take on what is driving The Ordinary's brand performance. Here’s what 
we found