BRAND BITES SERIES
How Pantene Pro-V Performs Among Key Female Audiences
"Don't hate me because I'm beautiful."
Since those words were uttered by Kelly LeBrock and Iman back in 1989, the 2-in-1 shampoo and conditioning formula has featured on the shelves of millions of consumers.
Today, the Pantene brand is valued at approximately 5.57 billion U.S. dollars.
But just who is driving this growth?
We surveyed 1000 respondents in the US via mobile surveys to learn more about Pantene Pro-V's brand performance. Find out the answers in this video.
More Brand Bites
Brand Bite: Urban Outfitters
Learn more about the performance of a thriving fashion brand
Brand Bite: Sephora
Learn more about the brand performance of this multinational retailer.
Brand Bite: Glossier
Check out the performance of Glossier's brand funnel for insights that will be key to brand growth in the coming months.