How Pantene Pro-V Performs Among Key Female Audiences

"Don't hate me because I'm beautiful."

Since those words were uttered by Kelly LeBrock and Iman back in 1989, the 2-in-1 shampoo and conditioning formula has featured on the shelves of millions of consumers.

Today, the Pantene brand is valued at approximately 5.57 billion U.S. dollars.

But just who is driving this growth?

We surveyed 1000 respondents in the US via mobile surveys to learn more about Pantene Pro-V's brand performance. Find out the answers in this video.

Free Brand Insights and Tips

Sign up for our Newsletter to receive free, insightful tips on all things brand!

More Brand Bites

Brand Bites: Urban Outfitters

Brand Bite: Urban Outfitters

Learn more about the performance of a thriving fashion brand

Brand Bites Sephora

Brand Bite: Sephora

Learn more about the brand performance of this multinational retailer.

Brand Bites: Glossier

Brand Bite: Glossier

Check out the performance of Glossier's brand funnel for insights that will be key to brand growth in the coming months.


We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

Made with🧠 and ❤️ in Berlin.

About UsCareersEngineering BlogPress RoomContact UsKnowledge Center
Subscribe to our newsletter

© 2023 Latana GmbH. All rights reserved. Various trademarks held by their owners.