Lataxa x Pure Gym Logos

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Discover Which Audiences PureGym Is Struggling To Connect With

The UK's largest gym chain by membership with over 1 million registered members, PureGym has been a staple in Britain since 2009. Offering exercise classes, cardio equipment, and weight training materials, PureGym has 294 "health clubs" across the UK — most of which are open 24 hours a day.

Although PureGym performs quite well with certain audience segmentations, it struggles to connect with many others. Download our Brand Bite to find out more!

What's inside?

Sample Size

1000 respondents via mobile surveys.

Audience Segmentation

Respondents segmented by age, gender, 
and education level.

Geo Focus

Focus on the UK, with respondents selected randomly from around the country.

Results Sneak Peek

Male Millennials are 11% more aware of PureGym than female Millennials.


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