BRAND BITES SERIES

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Find Out Who Spotify's 
Biggest Fans Are in 2022

One of the largest music streaming platforms in the world, Spotify was founded in 2006 by Swedish pair Daniel Ek and Martin Lorentzon. And with 433 million monthly active users as of June 2022, it's a behemoth of the industry. Currently available in over 180 countries, Spotify includes access to more than 82 million songs and offers both free and paid subscriptions.

Having gone public in April 2018 via a direct public offering, Spotify ended up opening at more than 25% above its reference price. And in 2022, now 16 years old, the company is still thriving. But which audiences are Spotify's biggest fans? Download our brand bite to 
find out.

What's inside?

Sample Size

1000 respondents via mobile surveys.

Audience Segmentation

Respondents segmented by age, gender, and education level.

Geo Focus

Focus on the US, with respondents selected randomly from around the country.

Results Sneak Peek

Spotify boasts equal brand awareness levels with rural and urban consumers — 
an impressive feat!

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