BRAND BITES SERIES

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Find Out Which Consumers Are Tinder's Top Fans

Having burst onto the dating scene in 2012, Tinder became a worldwide sensation almost overnight. And pretty soon, people were using "swipe left" and "swipe right" in everyday conversations — a testament to the brand's striking cultural domination.

In 2020, the app boasted 6.2 million subscribers and 
75 million monthly active users — it seemed like everyone 
was using Tinder, even during a worldwide pandemic. 
And by 2021, the app recorded more than 65 billion matches worldwide — which is staggering. But which audiences are Tinder's top fans in 2022? Download our brand bite to find out!

What's inside?

Sample Size

1000 respondents via mobile surveys.

Audience Segmentation

Respondents segmented by age, gender, and education level.

Geo Focus

Focus on the US, with respondents selected randomly from around the country.

Results Sneak Peek

Gen Z is 34% more likely to consider using Tinder than Millennials.

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