BRAND BITES SERIES

Group 4783

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the brand performance of this popular makeup brand. PLUS bonus information on the beauty industry as a whole!

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Discover Which Audiences Are Loving Too Faced

Founded by Jerrod Blandino and Jeremy Johnson in 1998, Too Faced is a cutting-edge beauty brand best known for 
its plumping lip injection gloss to retro eyeshadow palettes. Taking a quirky, exuberant approach to branding, Too Faced has forged a unique brand identity over the years.

However, from tone-deaf social media posts to public 
spats with collaborators, Too Faced hasn’t always lived up to its own brand values — which has led the brand into some scandals. Still, Too Faced has managed to make a real name for itself in the international beauty industry. So, who are Too Faced's biggest fans? Download our brand bite to find out!

What's inside?

Sample Size

1000 respondents via mobile surveys.

Audience Segmentation

Respondents segmented by age, gender, and education level.

Geo Focus

Focus on the US, with respondents selected randomly from around the country.

Results Sneak Peek

Women at 240% more likely to consider using Too Faced than men.

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