Latana x Urban Outfiters

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Discover How Urban
Outfitters is Fuelling Growth

In a time when retail brands are suffering significantly, Urban Outfitters is going from strength to strength. The fashion brand is beginning construction on an e-commerce center in Kansas City that will support the retailer’s digital growth and capitalize on the regional economy. But just who are the demographics driving this growth? We find out here.

What's inside?

Sample Size

1000 respondents via mobile surveys

Audience Segmentation

Respondents segmented by age, gender, and education level

Geo Focus

Focus on the United States, with respondents selected randomly from multiple states

Results Sneak Peek

Rural location is important for Urban Outfitters


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