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Discover Which Key Audiences 
Are Benefitting From the V-Label Experience

V-Label is the seal of quality for vegan and vegetarian products. An internationally recognized brand, it's a simple assist for consumers while shopping, as well as a way for brands to promote transparency and clarity on their products. But is it working?

To find out, we surveyed meat and non-meat eaters alike 
in Germany — once the land of the wurst but now boasting a 12% vegetarian population. Download our Brand Bite to learn more!

What's inside?

Sample Size

500 respondents via mobile surveys.

Audience Segmentation

Respondents segmented by age, gender, 
and education level.

Geo Focus

Focus on Germany, with respondents selected randomly from around the country.

Results Sneak Peek

62% of those aware of V-Label find the brand 
to be environmentally friendly.


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