AI-Powered 
Brand Tracking 
 for Brand Managers

Eliminate the guesswork of brand performance in favor of reliable insights

Accurate Brand Tracking Means Better Business

Customizable Dashboard

Customize your dashboard 
to fit your needs using combinations of geography, time period, KPIs, brand, 
and audience segments.

Audience 
Segmentation

Choose from 1000s of characteristics to build the target audiences that matter most for your brand.

Global Reach

Access to millions of respondents across 100+ countries and thousands 
of cities.

Build the Strong Brand You Need to Succeed

Make Informed Decisions on Campaigns

Tie your brand campaigns to real-world changes 
in your audience to see the true impact of your marketing efforts.

See How the Competition is Performing

Follow how your competitors' campaigns 
are impacting brand performance over time 
and use the insights to improve your 
own strategy.

Better Understand 
Your Audience

Confidently break down brand performance 
by demographic to understand how your target audience perceives your brand.

Preview New 
Growth Avenues

Segment data to find new audiences that 
will escalate growth for your brand.

CUSTOMER STORIES

Better Understand Your 
 Target Audience and Grow

Discover how AirHelp uses Latana to better understand their 
target audience and create more impactful brand campaigns that will 
further accelerate growth.

illustration of a man looking at a man with a woman beside him

You're in Good Company

Knowing how is Holvi comparing to the competition, and what the unaided and aided awareness of our brand is, helps us improve our strategy
Jarno Nousiainen,Senior User Researcher, Holvi

Additional Resources for Brand Managers

two purple books stacked titled The Ultimate Guide to Brand Tracking
The Ultimate Guide 
to Brand Tracking

Learn how brand tracking can 
help you grow your business by better understanding a vital component - brand.

two purple and yellow books stacked titled The Ultimate Guide to TV Advertizing
A Guide to TV Advertising

Learn how to use TV campaigns 
to successfully market to niche audiences.

Deep Dive Into the World of Fenty Beauty

Learn more about the brand performance of the world's most inclusive beauty brand.

Make your first step
the right one

Learn how you can use Latana to improve your brand marketing and grow faster.

Latana

We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

Made with🧠 and ❤️ in Berlin.

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© 2021 Latana Brand Tracking — a Dalia Research GmbH Company. All rights reserved. Various trademarks held by their owners.