Consumer Insights: AI-Powered Brand Tracking for Brand Managers

Eliminate the guesswork of brand performance in favor of reliable insights

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Accurate Brand Tracking Means Better Business

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Customizable Dashboard

Customize your dashboard  to fit your needs using combinations of geography, time period, KPIs, brand,  and audience segments.

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Audience  Segmentation

Choose from 1000s of characteristics to build the target audiences that matter most for your brand.

Global Reach

Access to millions of respondents across 100+ countries and thousands  of cities.

Build the Strong Brand You Need to Succeed

Make Informed Decisions on Campaigns

Tie your brand campaigns to real-world changes  in your audience to see the true impact of your marketing efforts.

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See How the Competition is Performing

Follow how your competitors' campaigns  are impacting brand performance over time  and use the insights to improve your  own strategy.

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Better Understand  Your Audience

Confidently break down brand performance  by demographic to understand how your target audience perceives your brand.

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Preview New  Growth Avenues

Segment data to find new audiences that  will escalate growth for your brand.

CUSTOMER STORIES

Better Understand Your   Target Audience and Grow

Discover how AirHelp uses Latana to better understand their  target audience and create more impactful brand campaigns that will  further accelerate growth.

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You're in Good Company

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Knowing how is Holvi comparing to the competition, and what the unaided and aided awareness of our brand is, helps us improve our strategy

Jarno Nousiainen,Senior User Researcher, Holvi

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Latana Brand Analytics allows us to see how we fare for our target audience and against our regional competitors

Felix Ecke,Marketing Manager German, AirHelp

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Latana's brand tracker allows us to prove the value of brand advertising and gives us an understanding of the maturity of our brand across markets

Ruth Chadwick,Brand Strategist, Headspace

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Latana is an in-depth brand tracking software that helped us prove our campaigns' impact on brand awareness

Bobby Richardson,Offline Marketing Lead Blinkist

Additional Resources for Brand Managers

The Ultimate Guide  to Brand Tracking

Learn how brand tracking can  help you grow your business by better understanding a vital component - brand.

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A Guide to TV Advertising

Learn how to use TV campaigns  to successfully market to niche audiences.

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Deep Dive Into the World of Fenty Beauty

Learn more about the brand performance of the world's most inclusive beauty brand.