Measure Brand Awareness
Map brand perception globally and increase your brand’s awareness.
Audience Segmentation
Build your dream target audience segments with our Audience Segment Builder.
Data Reach
Designing a mobile-first respondent experience to increase reach and frequency in over 100 countries.
MRP
Bayesian machine learning to provide more reliable results than quota sampling.
Data Confidence
Our algorithm detects which respondents are providing high-quality answers to our surveys.

Advanced Brand Tracking for
High-Growth Innovators

Discover THE most innovative tool on the market for enterprise companies conducting agile research

Sustainability Perception Index

Latana For Responsible Brands

Consumer mindshift is changing: sustainable products are surpassing in sales those deemed non-sustainable, consumers are willing to pay more for sustainable products, and are willing to boycott companies that don’t meet their standard. Companies and brands must now focus on sustainable production and practices to meet the needs of the consumer.

The Quality Sustainability Insights That Can Elevate Your Brand

Download the sustainability perception index for more key insights

Gen Y

is most positive about brand's sustainability efforts

28%

of Baby Boomers cited companies as being most responsible for environmental change

51%

of German females believe Google is a sustainable brand

The Insights Hub Taking Established Brands to the Next Level

Insights for Impact and Growth

Advanced Research Practices

A fresh and alternative way to determine brand performance and accelerate growth. Benefit from better accuracy and customizable features for more value than any other tracker.

Insights for Impact and Growth

More Segmented Insights

Dive deeper into brand performance on a location and audience level while retaining a low margin of error.

Insights for Impact and Growth

Discover Your Market Position

Benchmark your brand against the main competition and allow comparisons across hundreds of countries, industries, and audiences.

Insights for Impact and Growth

Dedicated Support

Our in-house researcher ensures you get the most value from your tracking, from the launch of your tracking to analyzing the results.

Customer Stories

"Latana's brand tracker allows us to prove the value of brand advertising and gives us an understanding of the maturity of our brand across markets"

Ruth Chadwick, Brand Strategist, Headspace

Let's Get Started

Talk to Latana or download our free guide for more information on brand tracking.

Talk to Sales

We’ll help you find the right brand tracking package for your business.

The Ultimate Guide to Brand Tracking

A fresh look at brand tracking fundamentals for high-growth businesses.

Latana

We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

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