Latana: Advanced Brand Tracking for Startups | Latana

Measure Brand Awareness

Map brand perception globally and increase your brand’s awareness.

Audience Segmentation

Build your dream target audience segments with our Audience Segment Builder.

Designing a mobile-first respondent experience to increase reach and frequency in over 100 countries.

Bayesian machine learning to provide more reliable results than quota sampling.

Data Confidence

Our algorithm detects which respondents are providing high-quality answers to our surveys.

The Ultimate Brand Tracking Guide

A fresh look at brand tracking fundamentals for high-growth businesses. Find out everything you need to know about brand tracking here.

Get the latest information and insights into the world of brand

Access up-to-date research and reports on the hottest areas of brand

Customer Stories

Hear from the companies that use Latana Brand Tracking to grow legendary brands

Receive more technical, in-depth descriptions of how advanced brand tracking works

Get access to the assets that will help you beat the competition

Sustainability Perception Index 2020

Download our report for quality sustainability insights that can elevate your brand

For companies who want to monitor evolving consumer insights

Product Overview

See how your brand is performing in key audiences, markets, and metrics.

For companies who want to measure campaign effect on brand health

Sustainability Tracker

Upgrade your brand tracker to unlock even more sustainability insights.

For companies who want to understand general brand performance

Sustainability Perception Index 2020

Download our report for quality sustainability insights that can elevate your brand

Advanced Brand Tracking for Startups

Discover why Latana is THE most reliable way to understand general brand performance

What is Advanced Brand Tracking?

Data direct from the source

Data direct from the source

Reliable insights generated from 500 million people living in 100+ countries worldwide

Discover niche audiences

Discover niche audiences

Measure how your brand is performing with the most important audiences

Reliable brand insights

Immediately see insights and easily share them with the entire team

Improve Your Marketing Campaigns and Increase ROI

Advanced Brand Tracking

Continually Track Your Brand - and the Competition

Use your customizable dashboard to track changes over time, segment niche audiences, and download the raw data.

Important Insights to Grow Your Brand

Data Confidence and Deeper Insights

Data is processed using advanced data science, ensuring precision for even the most niche audiences.

Customer Stories

"Latana's brand tracker allows us to prove the value of brand advertising and gives us an understanding of the maturity of our brand across markets"

Ruth Chadwick, Brand Strategist, Headspace

Let's Get Started

Talk to Latana or download our free guide for more information on brand tracking.

Talk to Sales

Talk to Sales

We’ll help you find the right brand tracking package for your business.

The Ultimate Guide to Brand Tracking

A fresh look at brand tracking fundamentals for high-growth businesses.