LatanaLatana
Articles
Get the latest information and insights into the world of brand
Reports
Access up-to-date research and reports on the hottest areas of brand
Customer Stories
Hear from the companies that use Latana Brand Tracking to grow legendary brands
Whitepapers
Receive more technical, in-depth descriptions of how advanced brand tracking works
Guides
Get access to the assets that will help you beat the competition
Brand Bites Series
Insights into brand performance using Latana's brand tracking data
Democracy Perception Index
The world’s largest annual study on how people perceive democracy.
Enterprise
For companies who want to monitor evolving consumer insights
Mid-Size
For companies who want to measure campaign effect on brand health
Sustainability Tracker
Upgrade your brand tracker to unlock even more sustainability insights.
Startups
For companies who want to understand general brand performance
The Ultimate Guide To Rebranding
Learn how to prepare a rebrand strategy, how to create a new brand identity, and the best way to share it with the world. Fill the form to get your FREE copy of the Ultimate Guide to Rebranding.
Measure Brand Awareness
Map brand perception globally and increase your brand’s awareness.
Audience Segmentation
Build your dream target audience segments with our Audience Segment Builder.
Data Reach
Designing a mobile-first respondent experience to increase reach and frequency in over 100 countries.
MRP
Bayesian machine learning to provide more reliable results than quota sampling.
Data Confidence
Our algorithm detects which respondents are providing high-quality answers to our surveys.
Mobile-Optimized Surveys
Learn how we create a smooth mobile user experience for survey respondents that ensures valid and reliable results.
The Ultimate Guide to Brand Tracking
A fresh look at brand tracking fundamentals for high-growth businesses. Find out everything you need to know about brand tracking here.

Measuring Campaign Impact

Blinkist improved the performance of their TV campaigns and brand awareness

founded in 2012 by 4 friends who wanted to turn free time into an opportunity for learning. Today, the app connects 6 million readers worldwide with best-selling text and audio pieces that are consumable in 15 minutes.

"Latana is an in-depth brand tracking software that helped us prove our campaigns' impact on brand awareness"

The Challenge

Blinkist wanted to be competitive in their space

Blinkist began running TV campaigns with the goal of increasing brand awareness but were unsure if the campaigns were having the intended effect. Without this information, they ran the risk of wasting millions of dollars on unsuccessful TV campaigns, as well as falling behind competitors who were hitting the mark.

The Solution

Blinkist turned to Latana Brand Tracking

Blinkist decided it was time to put their target audience in the center of their TV campaigns. They needed to know if brand awareness levels were positively impacted. Blinkist turned to Latana Brand Tracking to connect with their target audience while the campaigns were running and accurately determine if they were successful in helping them reach their brand awareness goal.

The Result

Blinkist continues their campaigns with confidence

A sample size of 12,000, powered by Latana’s algorithmic model, was run from December 2018 to January 2019. Analysis conducted in the US and Germany proved the target audience for Blinkist’s TV campaigns was spot on: ambitious millennials. Of the three countries tracked, the United Kingdom had the lowest brand awareness. Blinkist now continues their TV campaigns with confidence having confirmed they are increasing brand awareness in their target audience. This increase is what will drive sales and that’s what matters!

Key Findings

By using Latana’s insights dashboard, Blinkist was able to dig deeper into the data and learn more about audiences not currently targeted but which were also benefiting from an increase in brand awareness. Generation X was a big surprise for them!

Positive Impact

on overall brand awareness

In Germany

startup employees aged 46-55 had the highest impact

Higher Education

led to a stronger impact on brand awareness

More Customer Stories

See how others are building their brands, and get the details you need to follow in their footsteps.

Make your first step
the right one

Learn how you can use Latana to improve your brand marketing and grow faster.

Latana

We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

Made with🧠 and ❤️ in Berlin.

Company
About UsCareersImpressumPress Room
Product
FeaturesMRPCustomer StoriesPricingLatana Demo
Solutions
StartupsMidsizeEnterprise
Help & Contact
Contact UsKnowledge Center
Democracy Perception Index Report 2021Sustainability Perception Index 2020
Subscribe to our newsletter
ImpressumPrivacy PolicyTerms and ConditionsContact Us

© 2021 Latana Brand Tracking — a Dalia Research GmbH Company. All rights reserved. Various trademarks held by their owners.