Latana: Data Confidence for Better Marketing Decisions | Latana

For companies who want to monitor evolving consumer insights

Product Overview

See how your brand is performing in key audiences, markets, and metrics.

For companies who want to measure campaign effect on brand health

Sustainability Tracker

Upgrade your brand tracker to unlock even more sustainability insights.

For companies who want to understand general brand performance

The Ultimate Guide to Rebranding

Learn how to prepare a rebrand strategy, how to create a new brand identity, and the best way to share it with the world. Fill the form to get your FREE copy of the Ultimate Guide to Rebranding.

Get the latest information and insights into the world of brand

Access up-to-date research and reports on the hottest areas of brand

Customer Stories

Hear from the companies that use Latana Brand Tracking to grow legendary brands

Receive more technical, in-depth descriptions of how advanced brand tracking works

Get access to the assets that will help you beat the competition

Brand Bites Series

Insights into brand performance using Latana's brand tracking data

Sustainability Perception Index 2020

Download our report for quality sustainability insights that can elevate your brand

Measure Brand Awareness

Map brand perception globally and increase your brand’s awareness.

Audience Segmentation

Build your dream target audience segments with our Audience Segment Builder.

Designing a mobile-first respondent experience to increase reach and frequency in over 100 countries.

Bayesian machine learning to provide more reliable results than quota sampling.

Data Confidence

Our algorithm detects which respondents are providing high-quality answers to our surveys.

The Ultimate Guide to Brand Tracking

A fresh look at brand tracking fundamentals for high-growth businesses. Find out everything you need to know about brand tracking here.

Reliable Data For Accurate Insights

Get the insights you need to increase brand awareness and make marketing decisions based on fact

Reliable Data For Accurate Insights

Precision and Accuracy for Reliable Data

Data Quality

Quality Answers From the Right Audience

We ensure insights are generated from respondents who give truthful, consistent, and meaningful answers to eliminate noise in the results and clouded insights.

Data Trust

Trustworthy Answers

Our algorithm detects which respondents are providing high-quality answers to our surveys so we only distribute surveys to respondents that provide useful insights for our clients.

Low Margin of Error

Machine Learning Approved Data

Our algorithm uses audience characteristics to fill multiple variable sets to make our brand tracking more accurate than quota sampling and ensure stability for niche audiences.

Customer Stories

"Latana's brand tracker allows us to prove the value of brand advertising and gives us an understanding of the maturity of our brand across markets"

Ruth Chadwick, Brand Strategist, Headspace