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Data Quality

Quality Answers From the Right Audience

We ensure insights are generated from respondents who give truthful, consistent, and meaningful answers to eliminate noise in the results and clouded insights.

Data Trust

Trustworthy Answers

Our algorithm detects which respondents are providing high-quality answers to our surveys so we only distribute surveys to respondents that provide useful insights for our clients.

Low Margin of Error

Machine Learning Approved Data

Our algorithm uses audience characteristics to fill multiple variable sets to make our brand tracking more accurate than quota sampling and ensure stability for niche audiences.

Customer Stories

"Latana's brand tracker allows us to prove the value of brand advertising and gives us an understanding of the maturity of our brand across markets"

Ruth Chadwick, Brand Strategist, Headspace

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