API stands for “application programming interface”, which refers to the connection between computers or between computer programs. API is a software go-between that allows two applications to talk to one another. In our case, it allows our data pipeline to communicate with exchanges and partners providing access to survey respondents.
To be fair, “API-powered sampling” is a term that we at Latana made up. A more commonly-used version would be programmatic sampling. API-powered sampling — like programmatic sampling — is, in essence, a form of optimized sampling. At Latana, API-powered sampling refers to the exchanges that happen automatically between our system and the different sample providers that we work with, such as traditional panels or ad space managers.