Glossary

Your one-stop-shop for understanding the world of brand and brand tracking terminology

Brand Perception

Brand perception is the way in which your target audience views and thinks of your brand. This includes everything from how aware they are of your brand to the kinds of associations they have. Consumers’ image of your company will consist of a few different factors — which include their first-hand experiences with your brand, opinions from other consumers, and your overall brand’s reputation.