Glossary

Your one-stop-shop for understanding the world of brand and brand tracking terminology

City-Level Tracking

City-level tracking is tracking consumer data for brands on a city-specific basis. It is very beneficial to brands who want to:

  • Know how their campaigns are performing in a specific region

  • Test marketing efforts in one city versus another

  • Discover how well they are performing as hyper-local brand where cities are their business

What Are The Benefits of City-Level Tracking?

City-level tracking can be used to:

  • Eliminate the noise and inaccuracy that comes from running a national-level survey when all a brand needs is data for a specific city

  • Help you benefit from the flexibility of launching impromptu tracking targeting the specific locations connected to marketing campaigns