City-level tracking is tracking consumer data for brands on a city-specific basis. It is very beneficial to brands who want to:
Know how their campaigns are performing in a specific region
Test marketing efforts in one city versus another
Discover how well they are performing as hyper-local brand where cities are their business
What Are The Benefits of City-Level Tracking?
City-level tracking can be used to:
Eliminate the noise and inaccuracy that comes from running a national-level survey when all a brand needs is data for a specific city
Help you benefit from the flexibility of launching impromptu tracking targeting the specific locations connected to marketing campaigns