Glossary

Your one-stop-shop for understanding the world of brand and brand tracking terminology

Co-Branding

Co-branding is a branding and marketing strategy that utilizes two or more brands to promote or produce a shared product or service. Also known as a brand partnership, co-branding can involve a number of different kinds of strategic collaborations, with each brand contributing its own brand identity to create a blended brand, with unique or combined brand names, logos, color schemes, and messages.