Glossary

Your one-stop-shop for understanding the world of brand and brand tracking terminology

Customer Lifetime Value (CLV)

Customer lifetime value, or CLV, is the total amount of money a customer is expected to spend on your brand during their lifetime/tenure as your customer. While it's technically only a prediction of the value your relationship with a customer can bring, it can still be used to figure out which personas and target audiences are likely to be the most valuable.