Your one-stop-shop for understanding the world of brand and brand tracking terminology

Localization Marketing

Localization marketing is a strategy that marketers use to generate demand, encourage growth, and improve the user experience for local markets. It includes the act of creating a new website (or subdomain) for content fully translated from the brand’s global language into each market’s local language. The goal of this process is to create content that subsections of your target audience will better understand and connect with.