Brand Guides

Whether you’re looking for new target audiences, learning how to optimize your marketing strategy, or accelerating the best campaigns, we’ll walk you through every step

Featured Guide

Branding For Tech Teams

Everything you need to know about why Tech teams need to be on board with branding, plus three tips to encourage consistent branding!

More Guides

Get more information from our collection of guides.

Level Up : Refining Your Target Audience

Everything you need to know about upping your game when it comes to refining your target audiences and improving performance.

Branding For Product Teams

Everything you need to know about why Product teams need to be on board with branding, plus 4 tips to encourage consistent branding!

Branding For Outbound Sales Teams

Everything you need to know about why Outbound Sales teams need to be on board with branding, plus 4 tips to encourage consistent branding!

Branding For Human Resources Teams

Everything you need to know about why HR teams need to be on board with branding, plus 4 tips to overcome common employer branding challenges!

Purple book with title of TOP 10 Questions asked about brand tracking on a purple background
The Top 10 Questions Asked About Brand Tracking

Everything you need to know about brand tracking, from the basics to the more complicated questions.

Purple and Orange book with title of Data Driven Marketing for Beginners: Your How-To Guide
A Guide to 
Data-Driven Marketing For Beginners

Learn how and why data-driven marketing is changing the way brand managers approach campaigns and content — and how you too can build a better marketing strategy using data.

Purple book with a title of LEVEL UP: Gathering Consumer Insights on a green background
Level Up : Gathering Consumer Insights

Everything you need to know about upping your game when it comes to gathering and utilizing consumer insights.

Woman working on a laptop with headset on
Branding For Customer Service Teams

Discover How Your Customer Service Team Can Contribute to Branding Efforts

two red books stacked titled The Ultimate Guide to Outdoor Advertising
The Ultimate Guide to Outdoor Advertising

Get this free guide to learn everything you need to know about outdoor advertising and how you can make it work for your brand.

Orange and purple books with title of A Guide to TV Advertising in 2021
A Guide to TV Advertising in 2021

Could this be the new golden age of television? Get the FREE Guide to TV Advertising to learn everything you need to know about advertising your brand on TV.

Green and purple books with title of The Ultimate Guide to Target Audiences
The Ultimate Guide to Target Audiences

Everything you need to know about finding and nurturing your target audience! Fill in the form to get your FREE copy of The Ultimate Guide to Target Audiences.

Purple books stacked on each other with title of The Ultimate Guide to Brand Tracking
The Ultimate Guide to Brand Tracking

A fresh look at brand tracking fundamentals for high-growth businesses. Find out everything you need to know about brand tracking here.

Green and purple books with title of The Ultimate Guide to Brand Awareness
The Ultimate Guide to Brand Awareness

Everything you need to know about brand awareness! Learn how to measure and increase brand awareness to facilitate better marketing campaigns, audience growth and revenue.

Pink and purple books with title of The Ultimate Guide to Rebranding
The Ultimate Guide To Rebranding

Learn how to prepare a rebrand strategy, how to create a new brand identity, and the best way to share it with the world. Fill the form to get your FREE copy of the Ultimate Guide to Rebranding.

Purple book with a title of How To Share Insights So Stakeholders Pay Attention
How to Share Insights So Stakeholders Pay Attention

Download our FREE guide for an analysis of the major challenges insights managers have in effectively sharing the results of their work. Plus, learn from the various tactics that can be put in place easily and quickly to eliminate further issues.

Illustration of how to handle a brand crisis guide
How to Handle 
a Brand Crisis

What would you do if a huge crisis hit your brand tomorrow? Fill in the form to get your FREE guide.

Make your first step
the right one

Learn how you can use Latana to improve your brand marketing and grow faster.

Latana

We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

Made with🧠 and ❤️ in Berlin.

Company
About UsCareersPress RoomContact UsKnowledge Center
Subscribe to our newsletter

© 2021 Latana Brand Tracking — a Dalia Research GmbH Company. All rights reserved. Various trademarks held by their owners.