Guides
Whether you’re looking for new target audiences, learning how to optimize your marketing strategy, or accelerating the best campaigns, we’ll walk you through every step
More Guides
Get more information from our collection of guides.
Best Of Brand: Men's Fashion
Discover the best brand strategy examples from the men's fashion industry, with key lessons from industry leaders on how to get the most out of your brand
The Ultimate Guide to Conscious Consumption
Download to find out everything you need to know about what conscious consumption is and how it impacts consumer behavior.
The Marketer's Guide to: The Micromobility Industry
Download to learn more about how to get a leg-up in the micromobility industry — plus, access to exclusive data on 3 top e-mobility brands!
The Ultimate Guide to Brand Associations
Everything you need to know about brand associations — from what they are to why they matter in 2022. Download now to receive your free copy!
The Ultimate Guide to Data Quality
All you need to know about maintaining data quality during marketing analysis and why it's vital when gathering insights on your target audience.
Speaking To Highly Educated Consumers
Learn what highly-educated consumers truly want from brands, along with four tips to better connect with them — plus, bonus consumer insights on highly-educated consumers!
The Ultimate Guide to Customer-Centricity
Everything you need to know about building a customer-centric brand and connecting with consumers in 2022. Download now to receive your free copy.
Level Up : Rethinking Your Paid Socials
Everything you need to know about rethinking and streamlining your paid social media channels in 2022 and beyond.
Speaking To Rural Consumers
Discover what rural consumers want from brands in 2022, along with four tips to better connect with them — plus, bonus consumer insights on rural consumers!
Speaking To Urban Consumers
Discover what urban consumers want from brands in 2022 & behond, along with four tips to better connect with them — plus, bonus urban consumer insights!
Speaking To Boomers
Discover what Boomers want from brands in 2022, along with four tips to better connect with them — plus, bonus Boomer consumer insights!
Template: Building a Target Audience
Download our target audience template with 26 segmentation questions — plus, a detailed example — and learn how to build a more effective target audience in 2022.