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Branding Lessons From Industry Leaders & Innovators
Finding success in the enormous insurance industry is a tall order. While insurance is a given for many, not everyone has the job or income to afford top-of-the-line insurance from
the industry’s big players — but that’s where things are getting interesting. Over the last decade, we’ve seen many
challenger brands enter the insurance arena, ready to take
on the more traditional industry giants.
In our series "Best Of Brand", we take lessons from insurance industry leaders and innovators alike — examining how they have used their brands to influence consumer perceptions, meet customer needs, and grow their share of the market.
Including lessons from Oscar, Lemonade, ManyPets, and more download now to discover useful strategies for growing your insurance brand.
How successful insurance brands of different sizes use their brand to:
Find and dominate their niche
Expertly utilize consumer feedback
Lean into social impact to connect with consumers
Take a people-centric approach