BEST OF BRAND

Insurance

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Branding Lessons From Industry Leaders & Innovators

Finding success in the enormous insurance industry is a tall order. While insurance is a given for many, not everyone has the job or income to afford top-of-the-line insurance from 
the industry’s big players — but that’s where things are getting interesting. Over the last decade, we’ve seen many 
challenger brands enter the insurance arena, ready to take 
on the more traditional industry giants.

In our series "Best Of Brand", we take lessons from insurance industry leaders and innovators alike — examining how they have used their brands to influence consumer perceptions, meet customer needs, and grow their share of the market.

Including lessons from Oscar, Lemonade, ManyPets, 
and more download now to discover useful strategies 
for growing your insurance brand.

Best of Brand Insurance

What's Inside?

Find out...

How successful insurance brands of different sizes use their brand to:

Find and dominate their niche

Expertly utilize consumer feedback

Lean into social impact to connect with consumers

Take a people-centric approach

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