A Marketer's Guide to: The Mattress Industry
Everything you need to springload your Mattress brand's campaigns. Fill in the form to get your free copy of "The Marketer's Guide to: The Mattress Industry" now.
What This Guide Explores
The mattress category is more competitive than ever.
Consumers can visit a traditional brick-and-mortar bed brand, order a mattress-in-a-box online, or purchase from a homeware megastore like IKEA! With so many options available, it's vital that your mattress brand stands out.
But this is an industry with a host of unique challenges! The polar opposite of fast-moving-consumer-goods, the average consumer only purchases a new mattress once every 9-10 years. How can your brand stay relevant to consumers with such a drawn-out lifecycle and is it possible to encourage them to renew sooner? Are consumers content to purchase online or do they need to try a mattress out beforehand?
This guide will provide answers to these questions and more, with helpful insights into the best channels to advertise on and detailing important consumer trends — with two exclusive case studies on Mattress brands using Latana’s very own brand tracking data.