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Discover What Boomers 
Are Looking For From Brands

To be successful in 2022, brands need to be able to 
forge genuine connections with consumers. And to do so successfully, they have to possess a deep understanding 
of their target audiences — to know their preferences, 
values, struggles, and more. So, if your target audience includes Boomers, then you'll need to personalize your brand communication to suit their preferences or risk losing their business.

Download this edition of our "Speaking to..." series to gain insight into what Boomers want from brands — as well as four tips to connect with them more successfully. As a bonus, you'll also get access to exclusive Boomer consumer statistics from our own brand tracking research!

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What's Inside?

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The Why

Answers why 
brands need to consider Boomers' preferences.

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The What

Discusses what Boomers are looking for from brands.

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The How

Includes four tips to help modern brands better connect with Boomer consumers.

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Access to exclusive Boomer consumer statistics.