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Discover What Gen X Is Looking For From Brands in 2022

To be successful in any industry, brands have to be able to connect with consumers. But to do so, they must understand their target audiences on more than just a surface level — they need to know their preferences, values, struggles, and more. So, if your target audience includes Gen X, then you'll need to personalize your brand communication to suit their preferences.

Download this edition of our "Speaking to..." series to gain insight into what Gen X wants from brands — as well as four tips to connect with them more successfully. As a bonus, you'll also get access to exclusive Gen X consumer statistics from our own brand tracking research!

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What's Inside?

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The Why

Answers why brands need to consider Gen X's preferences.

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The What

Discusses what Gen X is looking for from brands.

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The How

Includes four tips to help modern brands better connect with Gen X consumers.

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Access to exclusive Gen X consumer statistics!