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What This Guide Explores
For many brands, the holiday season is the biggest sales period of the entire year — generating between 50% and 80% of total sales in just a few weeks. And every year, brands are busy creating strategic marketing campaigns to increase profits and boost brand awareness. However, holiday marketing this year will be very different in light of the pandemic. Many brands will have to battle supply chain issues and inventory shortages, which means we'll need to stay flexible. So, how can brands overcome these new challenges to run a successful campaign this year? If you’re looking for answers, we’ve got you covered.