KEY BRAND INSIGHTS

Health & Wellness Industry

The health & wellness industry is huge. Not only does it hold traditional segments like medicine and exercise, but it has also expanded to the higher demand for mental health resources and eco-friendly food goods.

That's not all. The health & wellness industry has expanded online. No longer do consumers have to call a doctor's office to make an appointment or go to a gym to work out. There is an app for everything.

So, where does your brand fit in? How are you positioned against the competition? What do consumers think about you? Sign up for our health & wellness industry insights to find out more.

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Overview

Latana's Health & Wellness Brand Insights delivers key brand perception data for key players in the industry. Opinions from core audience segmentations provide a detailed look at how brands are performing in regards to market size, brand awareness, and purchase drivers. Use this data to:

• Uncover and understand the health & wellness user population
• Track your brand and other health & wellness competitors' performance over time
• Discover what factors motivate people to consider health & wellness brands

What’s inside?

• Key insight into the most important purchase drivers for consumers considering the category
• Ability to segment data by category user, age, gender, income, education level, and region
• Data from USA, UK, or Germany

*Additional audience segmentions and brand KPIs are available upon request

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Why Latana?

Latana is focused on advanced brand tracking to bring you reliable insights. Join a revolution in brand tracking technology that provides you with rich datasets to track your category and brand performance over time.

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Easy to 
Access Data

Our intuitive dashboard provides easy access to all category and brand insights for you and your team.

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Industry Benchmarking

In-dashboard benchmarking features so you can see how you stack up against competitors, industry averages, and top performers over time.

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Audience Segmentation

Dig deeper into your insights by segmenting audiences by category users, age groups, gender, education levels, income, or regions.

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Quality Data 
You Can Trust

Our advanced non-incentivized sampling and machine-learning modeling provides you with unmatched data quality that you can rely on.

Need More?

If you are looking for additional KPIs to track for your brand, additional segmentations, or a custom targeted audience please get in touch here.

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