KEY BRAND INSIGHTS
Mattress Industry
The global mattress market is worth what industries can only dream of, billions. It also has the benefit of being considered a necessary item rather than a mere luxury.
The mattress industry has also moved beyond traditional selling points in the last years. While once upon a time the only way to buy a mattress was in a brick-and-motor store, tons of D2C brands are now in the mix and it is as easy to buy a mattress online.
How are these traditional and online mattress brands working today? How does each fit into the mix? And where can your brand position itself? Sign up for our mattress industry insights to find out.
Overview
Latana's Mattress Brand Insights delivers key brand perception data for key players in the industry. Opinions from core audience segmentations provide a detailed look at how brands are performing in regards to market size, brand awareness, and purchase drivers. Use this data to:
• Uncover and understand the mattress user population
• Track your brand and other mattress competitors' performance over time
• Discover what factors motivate people to consider mattress brands
What’s inside?
• Key insight into the most important purchase drivers for consumers considering the category
• Ability to segment data by category user, age, gender, income, education level, and region
• Data from USA, UK, or Germany
*Additional audience segmentions and brand KPIs are available upon request
Be the first to get notified when key brand insights for the mattress industry are available
Why Latana?
Latana is focused on advanced brand tracking to bring you reliable insights. Join a revolution in brand tracking technology that provides you with rich datasets to track your category and brand performance over time.
Our intuitive dashboard provides easy access to all category and brand insights for you and your team.
In-dashboard benchmarking features so you can see how you stack up against competitors, industry averages, and top performers over time.
Dig deeper into your insights by segmenting audiences by category users, age groups, gender, education levels, income, or regions.
Our advanced non-incentivized sampling and machine-learning modeling provides you with unmatched data quality that you can rely on.
Dive Into the World of Brand Tracking
Check out our content below and get a little taste of what Latana has to offer.
Brand Battles: E-Learning
Download to access the latest edition of our "Brand Battle" series — and discover which of our 8 chosen brands reigns supreme in the e-learning industry.
Brand Battles: Apparel
Get free access to our Brand Battle series and find out how 8 diverse apparel and fashion brands perform against each other and which one comes out on top.
Brand Battles: Cosmetics
Get free access to our latest series and find out which of our 8 chosen brands reigns supreme in the cosmetics industry.
Brand Bite: Netflix
Netflix is losing subscribers after years of growth. With more competition than ever, how does its brand shape up against the competition? Find out in our Brand Bite.
Brand Bite: The North Face
Download to learn more about The North Face's brand performance and discover which audiences are most engaged with this giant of both outdoor and street wear.
Brand Bite: Glossier
Check out the performance of Glossier's brand funnel for insights that will be key to brand growth in the coming months.
Brand Bite: Schweppes
Enjoy insights into Schweppes' brand performance and how the long-standing, global brand fares against its main competition in Germany.
Brand Bite: Goop
Explore the data behind Goop’s brand performance and find out how effective the marketing is of this popular lifestyle & wellness brand.
Brand Bite: Lush
Take a deeper look into Lush's brand performance to discover which audiences are driving sales for this environmentally-friendly brand in 2021.
Brand Bite: Calm
Take a deep dive into Calm's brand performance to discover which audiences are driving this mediation and mindfulness app's impressive success.
Brand Bite: The Honest Company
Get in-depth insights into the performance of lifestyle brand The Honest Company and find out which consumers it is successfully connecting with.