Mattress Industry

The global mattress market is worth what industries can only dream of — billions. It also has the benefit of being considered a necessary item rather than a mere luxury.

The mattress industry has also moved beyond traditional selling points in the last years. While once upon a time the only way to buy a mattress was in a brick-and-motor store, tons of D2C brands are now in the mix and it is as easy to buy a mattress online.

How are these traditional and online mattress brands working today? How does each fit into the mix? And where can your brand position itself? Sign up for our mattress industry insights to find out.

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Latana's Mattress Brand Insights delivers key brand perception data for key players in the industry. Opinions from core audience segmentations provide a detailed look at how brands are performing in regards to market size, brand awareness, and purchase drivers. Use this data to:

• Uncover and understand the mattress user population
• Track your brand and other mattress competitors' performance over time
• Discover what factors motivate people to consider mattress brands

What’s inside?

• Key insight into the most important purchase drivers for consumers considering the category
• Ability to segment data by category user, age, gender, income, education level, and region
• Data from USA, UK, or Germany

*Additional audience segmentions and brand KPIs are available upon request

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Why Latana?

Latana is focused on advanced brand tracking to bring you reliable insights. Join a revolution in brand tracking technology that provides you with rich datasets to track your category and brand performance over time.

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Easy to 
Access Data

Our intuitive dashboard provides easy access to all category and brand insights for you and your team.

Industry Benchmarking

In-dashboard benchmarking features so you can see how you stack up against competitors, industry averages, and top performers over time.

Audience Segmentation

Dig deeper into your insights by segmenting audiences by category users, age groups, gender, education levels, income, or regions.

Quality Data 
You Can Trust

Our advanced sampling and machine-learning modeling provide you with unmatched data quality that you can rely on.

Need More Information?

Our sales team can answer your questions.

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