Men’s Apparel Industry

Men's apparel is certainly not a new industry, with global revenue value going into the hundreds of billions. Yet, like many other industries, the landscape is changing.

For one, sustainable clothing is becoming increasingly more popular. In addition, with more people working from home, more formal work wear is not a necessity. Brick-and-motor stores are closing down and shopping is moving online. And, of course, challenger brands are always picking up.

For a brand to succeed in the men's apparel industry they have to be extremely competitive. They have to know how their audience perceives them, what drives consumers to purchase from an apparel brand, and what the competition is doing. Sign up for our men's apparel industry insights to find out more about your industry.

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Latana's Men's Apparel Brand Insights delivers key brand perception data for key players in the industry. Opinions from core audience segmentations provide a detailed look at how brands are performing in regards to market size, brand awareness, and purchase drivers. Use this data to:

• Uncover and understand the men's apparel user population
• Track your brand and other men's apparel competitors' performance over time
• Discover what factors motivate people to consider men's apparel brands

What’s inside?

• Key insight into the most important purchase drivers for consumers considering the category
• Ability to segment data by category user, age, gender, income, education level, and region
• Data from USA, UK, or Germany

*Additional audience segmentions and brand KPIs are available upon request

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Why Latana?

Latana is focused on advanced brand tracking to bring you reliable insights. Join a revolution in brand tracking technology that provides you with rich datasets to track your category and brand performance over time.

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Easy to 
Access Data

Our intuitive dashboard provides easy access to all category and brand insights for you and your team.

Industry Benchmarking

In-dashboard benchmarking features so you can see how you stack up against competitors, industry averages, and top performers over time.

Audience Segmentation

Dig deeper into your insights by segmenting audiences by category users, age groups, gender, education levels, income, or regions.

Quality Data 
You Can Trust

Our advanced sampling and machine-learning modeling provide you with unmatched data quality that you can rely on.

Need More Information?

Our sales team can answer your questions.

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