INDUSTRY INSIGHTS

Cryptocurrency

The cryptocurrency industry hasn't had the same smooth ride as some other industries. It wasn't that long ago Coinbase was riding high — following its simple yet ingenious show-stealing ad at the SuperBowl. However, the first half of 2022 was very bad for the market. Cryptocurrency brands are still on rocky ground. They are struggling to go mainstream and become recognized as legitimate financial brands. Even more worrying, they struggle to gain the trust of consumers.

One factor that can hold cryptocurrency brands back from growing is a lack of reliable brand and industry data: How many people are planning to use a cryptocurrency provider/service in the near future? What will drive them to purchase? Which cryptocurrency brands are people aware of?

Cryptocurrency Hero

What’s inside?

Latana’s Cryptocurrency Insights delivers core industry data and brand performance of 20 relevant players in the industry, to help you stay ahead of the competition.

Use this industry dataset to get:

• Insights on how many people are planning to use a cryptocurrency provider/service over the coming 12 months and what their key purchase drivers are
• Brand awareness estimates for 20 cryptocurrency brands among purchase considerers and ability to segment results by other demographic profiles
• Monthly updates on changes in awareness levels among the general population with performance and industry benchmarks
• Unlimited access to dashboard with the ability to download charts and raw data

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Why Latana?

Latana is focused on bringing you reliable insights. Join a revolution in brand performance technology that provides you with rich datasets to track your industry and brand performance over time.

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You Can Trust

Our advanced sampling and machine-learning modeling provide you with unmatched data quality that you can rely on.

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Our experts do the heavy lifting 
for you by designing a set of meaningful and quality-assured KPIs, giving you confidence when benchmarking your competitors 
and tracking your brand performance.

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Insight-driven Dashboard

Our dashboard is designed to put quality insights at the forefront. Uncover the most relevant updates for your brand with ease, explore your data further with intuitive navigation, and save your team hours of manual data work.

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