It wasn't so long ago that milk regined and there was just one dairy option available. Visit your local coffee shop today and you will be offered a wide array of dairy substitutes. With more and more people looking for dairy substitutes to fit with various lifestyle choices, many brands have entered the market to give consumers what they want. The dairy substitutes industry was born — and it is thriving.
However, reliable brand and industry data is scarce. How many people regularly buy dairy substitutes, or are considering doing so in the near future? What is it they value most: brand name, price, or taste? What will drive them to purchase? And which are the dairy substitute brands that these people know best?
Latana’s Dairy Substitute Insights delivers core industry data and brand performance of up to 20 relevant players in the industry per market, to help you stay ahead of the competition.
Use this industry dataset to get:
• Insights on how many people regularly buy dairy substitutes, or are considering doing so in the near future and what their key purchase drivers are
• Brand awareness estimates for dairy substitute brands among purchase considerers and ability to segment results by other demographic profiles
• Monthly updates on changes in awareness levels among the general population with performance and industry benchmarks
• Unlimited access to a dashboard with the ability to download charts and raw data
Latana is focused on bringing you reliable insights. Join a revolution in brand performance technology that provides you with rich datasets to track your industry and brand performance over time.
Our advanced sampling and machine-learning modeling provide you with unmatched data quality that you can rely on.
Our experts do the heavy lifting for you by designing a set of meaningful and quality-assured KPIs, giving you confidence when benchmarking your competitors and tracking your brand performance.
Our dashboard is designed to put quality insights at the forefront. Uncover the most relevant updates for your brand with ease, explore your data further with intuitive navigation, and save your team hours of manual data work.