INDUSTRY INSIGHTS

Home & Motor Insurance

The demand for insurance is expected to increase in 2022 and beyond. However, companies will be expected to put in the work to attract customers. Insurance brands today need to contend with rapidly evolving consumer product and purchase preferences. In addition, brands are becoming more dependent on advancing technologies and need to find a way to balance this and a human touch that will maintain consumer trust and loyalty.

However, reliable brand and industry data is scarce. How many people are planning purchase home and/or motor in the coming year? What is it they value most: flexibility, coverage or price? What will drive them to purchase? And which are the home and motor insurance brands that these people know best?

Home Motor Insurance Hero

What’s inside?

Latana’s Home and Motor Insurance Insights delivers core industry data and brand performance of 20 relevant players in the industry, to help you stay ahead of the competition.

Use this industry dataset to get:

• Insights on how many people are planning to purchase home and/or motor insurance over the coming 12 months and what their key purchase drivers are
• Brand awareness estimates for 20 home and motor insurance brands among purchase considerers and ability to segment results by other demographic profiles
• Monthly updates on changes in awareness levels among the general population with performance and industry benchmarks
• Unlimited access to dashboard with the ability to download charts and raw data

Tracked Brands

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Why Latana?

Latana is focused on bringing you reliable insights. Join a revolution in brand performance technology that provides you with rich datasets to track your industry and brand performance over time.

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Quality Data 
You Can Trust

Our advanced sampling and machine-learning modeling provide you with unmatched data quality that you can rely on.

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Track Your KPIs with Confidence

Our experts do the heavy lifting 
for you by designing a set of meaningful and quality-assured KPIs, giving you confidence when benchmarking your competitors 
and tracking your brand performance.

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Insight-driven Dashboard

Our dashboard is designed to put quality insights at the forefront. Uncover the most relevant updates for your brand with ease, explore your data further with intuitive navigation, and save your team hours of manual data work.

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