With consumers looking for speed and convenience, the online furniture industry has found space to grow. Brands are moving with the times and have been able to easily adapt to changing times. At the same time, the competitiveness of the industry is a struggle for some, as seen by the recent closure of Made.com.
Reliable brand and industry data is scarce. How many people are considering buying furniture from an online retailer in the next 12 months? What is it they value most: design, price, or quality? What will drive them to purchase? And which are the online furniture brands that these people know best?
Latana’s Online Furniture Insights delivers core industry data and brand performance of up to 20 relevant players in the industry per market, to help you stay ahead of the competition.
Use this industry dataset to get:
• Insights on how many people are considering buying furniture from an online retailer in the next 12 months and what their key purchase drivers are
• Brand awareness estimates for online furniture brands among purchase considerers and ability to segment results by other demographic profiles
• Monthly updates on changes in awareness levels among the general population with performance and industry benchmarks
• Unlimited access to a dashboard with the ability to download charts and raw data
Latana is focused on bringing you reliable insights. Join a revolution in brand performance technology that provides you with rich datasets to track your industry and brand performance over time.
Our advanced sampling and machine-learning modeling provide you with unmatched data quality that you can rely on.
Our experts do the heavy lifting for you by designing a set of meaningful and quality-assured KPIs, giving you confidence when benchmarking your competitors and tracking your brand performance.
Our dashboard is designed to put quality insights at the forefront. Uncover the most relevant updates for your brand with ease, explore your data further with intuitive navigation, and save your team hours of manual data work.