Mobile-Optimized Brand Surveys
Neglecting to optimize surveys for respondent's convenience can result in sub-par data collection and potentially even poor data quality. Ensuring the survey design is applicable for mobile devices not only ensures a wider reach of respondent but also reduces risk of respondent fatigue or frustration, both of which in turn can lead to higher abandonment rates or even dishonest answering. Latana surveys are optimized for mobile, with a focus on reliable and effective data collection.
How Mobile-Optimized Brand Surveys Can Help You Better Understand the Effectiveness of Your Brand Activity
We use the latest technology and research trends to ensure brands can reach the target audiences that will drive them forward.
Our surveys work better in real-time thanks to their mobile-optimized capabilities, meaning you access more respondents for your brand surveys in a faster time frame.
Engaging User Experience
A clear and intuitive user experience means respondents are far more likely to pay closer attention to their answers than those who feel frustrated and fatigued.
Progressive Survey Design
Optimized question wording and survey flow allow for maximum information capture with minimum respondent confusion or effort.
Survey Questions With Siloed Brands
For certain KPIs, we present respondents with siloed brands and single format "no/not sure/yes" response to greatly increase attention rates and ensure an accurate and unbiased response. For other KPIs that require a brand list format, we control for the number of brands that appear to respondents to reduce any risk of bias. The increased engagement, ease of intuitive button design and elimination of bias from long and changing brand lists ensures quality of data here.
Authentic Information Capture
Our mobile-optimized brand surveys provide highly intuitive designs and clear instructions, making it easier for respondents to move through the questions quickly and provide totally accurate and authentic responses. This method removes ambiguous and untrustworthy data from our collection.
Intuitive Mobile Design
We use large and concise text to ensure surveys are clear and easy to read for mobile users. Touch tapping and swiping are used as efficient means of response capture. These options will also easily translate back to a desktop version to avoid alienating device options and will ensure consistency in results.
Experienced In-House Team
Our dedicated team of researchers and project managers ensures that your mobile-optimized brand survey is set up in a way that will best engage your target audience and gather the insights you require.
Research-Approved Brand Surveys
Our mobile-optimized brand surveys feature KPIs that have been thoroughly tested and approved by our researchers. You can pick and choose which KPIs are most applicable to your brand and our research team are always happy to advise on your best setup.
We use API-powered sampling to connect with real-time online respondents to generate authentic opinions and avoid the learned respondent behavior of traditional panels. Thus, we are able to provide more accurate, representative data.
Want to learn more about mobile-optimized brand surveys and getting the most reliable consumer insights?
Check out our free resources below.
Brand Tracking That Learns Over Time
Learn how MRP allows brand tracking tool Latana to detect differences in brand KPIs for niche target audiences, even when the sample size is limited.
Consumer Insights Report 2022
Get vital insights into consumers with our Consumer Insights 2022 Report, that explores the purchase drivers, aspirations and values of a range of demographics
How Mobile Optimized Surveys Bring Better Brand Tracking Insights
Learn why designing surveys for mobile is a vastly different exercise to that of traditional web-based versions and requires a fundamental rethink of the user experience to ensure results are valid and reliable.