MRP: The Future of Brand Tracking

We use Multilevel Regression and Poststratification (MRP) to guarantee reliable data and deeper insights


Advanced Algorithm. Insights at Scale. Better Brand Tracking

Precision Every Time

Our algorithm produces lower margins of error so you can act with confidence when making marketing decisions

Deep Segmentation

More audience characteristics with deep segmentation so you can track even the most niche demographics

Accurate Data

Better quality insights that are more closely aligned to real-world changes

Advanced Brand Tracking From The Experts
Data Quality

Quality answers from the right audience

Behind our machine learning there is a team of data scientists and researchers providing detailed insights on your brand's health and campaign performance. Latana's algorithm learns over time ensuring reliable and precise results that help you make better marketing decisions.

Our Machine Learning Utilizes the Best Data Modelling Techniques

Data Smoothing

Our algorithm knows that waves are related and is able to tell the difference between outliers and real world effects. We reduce the noise to give you data that more closely aligns to real-world changes.

How We Do It

Stable Sample Composition

Our algorithm uses many audience characteristics to estimate niche segments. Not only does this make our insights more accurate than quota sampling, it ensures stability in your sample composition for those hard-to-reach niche audiences.

More Brain Food from Latana

MRP uncovering insights
Brand Tracking

MRP vs. Traditional Quota Sampling Brand Tracking

MRP Model that learns over time
Data Collection

Advanced Brand Tracking vs. DIY Survey Tools

MRP Quota sampling vs mrp
Case Study

Track Brand Awareness

You're in Good Company

Knowing how is Holvi comparing to the competition, and what the unaided and aided awareness of our brand is, helps us improve our strategy
Jarno Nousiainen,Senior User Researcher, Holvi
Make your first step
the right one

Learn how you can use Latana to improve your brand marketing and grow faster.


We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

Made with🧠 and ❤️ in Berlin.

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© 2021 Latana Brand Tracking — a Dalia Research GmbH Company. All rights reserved. Various trademarks held by their owners.