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Insights into brand performance using Latana's brand tracking data

MRP: The Future of Brand Tracking

We use Multilevel Regression and Poststratification (MRP) to guarantee reliable data and deeper insights

Advanced Algorithm. Insights at Scale. Better Brand Tracking

Precision Every Time

Our algorithm produces lower margins of error so you can act with confidence when making marketing decisions

Deep Segmentation

More audience characteristics with deep segmentation so you can track even the most niche demographics

Accurate Data

Better quality insights that are more closely aligned to real-world changes

Advanced Brand Tracking From The Experts

Data Quality

Quality answers from the right audience

Behind our machine learning there is a team of data scientists and researchers providing detailed insights on your brand's health and campaign performance. Latana's algorithm learns over time ensuring reliable and precise results that help you make better marketing decisions.

Our Machine Learning Utilizes the Best Data Modelling Techniques


Data Smoothing

Our algorithm knows that waves are related and is able to tell the difference between outliers and real world effects. We reduce the noise to give you data that more closely aligns to real-world changes.

How We Do It

Stable Sample Composition

Our algorithm uses many audience characteristics to estimate niche segments. Not only does this make our insights more accurate than quota sampling, it ensures stability in your sample composition for those hard-to-reach niche audiences.

More Brain Food from Latana

Brand Tracking

MRP vs. Traditional Quota Sampling Brand Tracking

Data Collection

Advanced Brand Tracking vs. DIY Survey Tools

Case Study

Track Brand Awareness

Customer Stories

Latana's brand tracker allows us to prove the value of brand advertising and gives us an understanding of the maturity of our brand across markets

Ruth Chadwick, Brand Strategist, Headspace

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We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

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