Advanced Algorithm. Insights at Scale. Better Brand Tracking
Our algorithm produces lower margins of error so you can act with confidence when making marketing decisions
More audience characteristics with deep segmentation so you can track even the most niche demographics
Better quality insights that are more closely aligned to real-world changes
Quality answers from the right audience
Behind our machine learning there is a team of data scientists and researchers providing detailed insights on your brand's health and campaign performance. Latana's algorithm learns over time ensuring reliable and precise results that help you make better marketing decisions.
Our algorithm knows that waves are related and is able to tell the difference between outliers and real world effects. We reduce the noise to give you data that more closely aligns to real-world changes.
How We Do It
Stable Sample Composition
Our algorithm uses many audience characteristics to estimate niche segments. Not only does this make our insights more accurate than quota sampling, it ensures stability in your sample composition for those hard-to-reach niche audiences.