Elevate Your Brand to the Next Level
API-Powered Sampling
We connect with real-time online respondents to generate authentic opinions and avoid the learned respondent behaviour of traditional panels.
Explore Trusted Data
MRP-modelling enhances the accuracy and stability of your insights, as well as allowing you to uncover niche audiences.
Expert-Led Tracking
Our research team ensures every KPI is rigorously tested and high quality, to allow for full trust in your insights.
The Characteristics of the Perfect Research Tool
Mobile-Optimized Survey Design
Don’t let your research be limited by desktop-designed UX. Mobile-optimized surveys not only gather more respondents in real-time, but also improve the ease and accuracy of response to enhance data quality overall.
Customized Research
Not every brand wants the same thing. Customize your research to include bespoke category and brand KPIs, as well as a sample composition that is right for you.
Audience Segmentation
A vast array of consumer characteristics enable you to create and track the most important audience segmentations for your brand.
Enhanced Customer Reach
With Latana you can reach over 500 million people in more than 100 countries worldwide.
Additional Resources for Researchers
whitepaper
How Mobile Optimized Survey Designs Can Improve Research Data Quality
Download our whitepaper to learn more about effective survey design techniques for brand tracking research. We share results from multiple experiments about how a mobile-optimized user experience can improve data quality and accuracy when conducting quantitative brand research at scale.
