Brand Research 
 for Reliable Insights

Discover how researchers and insights managers can benefit from advanced brand tracking

Elevate Your Brand to the Next Level


We connect with real-time online respondents to generate authentic opinions and avoid the learned respondent behaviour of 
traditional panels.

Trusted Data

MRP-modelling enhances the accuracy 
and stability of your insights, as well as allowing you to uncover niche audiences.


Our research team ensures every KPI 
is rigorously tested and high quality, to allow for full trust in your insights.

The Characteristics of the Perfect Research Tool

Mobile-Optimized Survey Design

Don’t let your research be limited by desktop-designed UX. Mobile-optimized surveys 
not only gather more respondents in real-time, but also improve the ease and accuracy of response to enhance data quality overall.

Customized Research

Not every brand wants the same thing. 
Customize your research to include bespoke category and brand KPIs, as well as a sample composition that is right for you.

Audience Segmentation

A vast array of consumer characteristics enable 
you to create and track the most important 
audience segmentations for your brand.

Customer Reach

With Latana you can reach over 500 million 
people in more than 100 countries worldwide.

Successfully Track Brand Performance

Watch how researchers at Holvi successfully measured their key KPIs and 
used the results to accelerate growth.

Additional Resources for Researchers

Illustration of smartphones with brand logos on the screen
How Mobile Optimized Survey Designs Can Improve Research Data Quality

Download our whitepaper to learn more about effective survey design techniques for brand tracking research. We share results from multiple experiments about how a mobile-optimized user experience can improve data quality and accuracy when conducting quantitative brand research at scale.

Venn diagram on green background
MRP vs. Traditional Quota Sampling Brand Tracking

Learn how advanced brand tracking prevails due to its ability to distinguish real-world changes and provide accurate results with a very low margin of error.

Make your first step
the right one

Learn how you can use Latana to improve your brand marketing and grow faster.


We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

Made with🧠 and ❤️ in Berlin.

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© 2021 Latana Brand Tracking — a Dalia Research GmbH Company. All rights reserved. Various trademarks held by their owners.