Everything You Need To Know About Brand Awareness
Raising the profile of your brand is an important goal for any marketer or brand manager, but the question of how to measure brand awareness is one that doesn’t always lead to a straightforward answer. In this content hub, you can find a range of articles that will answer all of your questions about measuring this vital brand KPI with more details on how to build brand awareness, why it is important to do so, and how it can impact sales and your overall brand strategy.
The Ultimate Guide to Brand Awareness
Everything you need to know about brand awareness! Learn how to measure and increase brand awareness to facilitate better marketing campaigns, audience growth and revenue.
Brand Tracking Software for Increased Brand Awareness
If you want to increase brand awareness, you need data. Click here to learn about brand tracking software and how it will help you increase brand awareness.
3 Lessons To Learn From Failed Branding Campaigns
Learn exactly what went wrong for some of the most infamous failed branding campaigns and what you can do to ensure your brand doesn't suffer the same failures.
How Podcast Sponsorship Can Increase Brand Awareness
Podcast sponsorship can feel somewhat daunting for those new to the genre. But it’s a great way to increase brand awareness. How? Our article breaks it down.
The Best Marketing Channels for 2021-22: Online and Offline
We shuffled some data and observed other brands to come up with seven strong contenders for the best marketing channels for 2021-22.
What is Brand Awareness?
Brand Awareness is an important KPI whether your business is a completely new startup or a leading global brand, giving you an indication of the number of consumers with whom your campaigns have left a lasting impression.
There are two main ways of measuring this KPI when conducting a brand awareness survey, you can either measure aided brand awareness or unaided brand awareness.
So what’s the difference? Questions designed to measure aided brand awareness prompt survey respondents with elements of your visual brand identity (usually your logo) alongside your brand name and ask them whether they recognize what they see. This differs from unaided brand awareness questions which don’t provide a prompt at all and can provide an insight into the brands that are naturally at the top of a consumer's mind.
Why Is Brand Awareness Important?
We’ve got a lot more content on the benefits of measuring your brand awareness below, from how it can work in tandem with lead generation to the positive influences it can make on your marketing strategies.
Summarized, brand awareness is a vital KPI for measuring your brand’s health and understanding how your business fits into the marketplace and compares to the competition. It can be used to help guide your marketing strategy when growing your brand and understanding which audiences are most receptive to your messaging and when used alongside other KPIs like Brand Understanding, it can help you hone your marketing creatives to make sure you're driving home the right message.
How To Measure Brand Awareness?
It’s a common misconception that branding campaigns can’t be tracked in the same scientific way that performance marketing campaigns can be. With a brand tracking platform like Latana’s, you can reliably measure the impact your marketing campaigns are having on consumers, even if you’re only promoting in specific markets or audience segments.
Measuring brand awareness is a difficult task to undertake in-house. It requires running reliable surveys that are free from ingrained biases and then smoothing that data out in order to minimize the weight of outliers and ensure that the insights you gain can provide a sturdy foundation for your marketing strategy.
Instead, it’s a safer bet to look into a brand tracking platform that jumps these hurdles for you and provides all of your insights on a clear and easy-to-use dashboard.
More Brand Awareness Content
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How Offline Marketing Can Increase Brand Awareness in 2021 and Beyond [UPDATED]
The ways marketers increase brand awareness are evolving all the time. We’ll explore how offline marketing can increase brand awareness in 2021 and beyond.
Why You Must Track Brand Awareness When Running TV Campaigns
You must track brand awareness when running TV campaigns. Discover the pain you will cause for your brand if you don't in this article.
How to Increase Brand Awareness in B2B Companies
Here are some practical and easy-to-implement ways you can overcome challenges and start to increase brand awareness for your B2B company today
6 Easy Ways to Increase Brand Awareness in 2022
89% of marketers claim brand awareness is their top goal. Here are some strategies you can implement to build brand awareness and grow your brand in 2022.
What Is Unaided Brand Awareness and How Can You Increase It?
Unaided brand awareness improves brand equity, increases market share, and builds brand loyalty. Have you made it your number one brand KPI yet?
Measuring Brand Awareness — As Told By Marketing Experts
Measuring brand awareness is difficult but can be done. Enjoy reading about the 5 measurement tactics that have benefitted marketing professionals.
Why Catch-All Marketing Won't Increase Brand Awareness
Catch-all marketing is killing your brand. You are wasting money and it doesn't increase brand awareness. Tips from top professionals will tell you how to fix this.
What We Know About Brand Awareness for the Quorn Brand
The Quorn brand is expected to become a billion-dollar business by 2027. But how is the company's brand awareness doing? Find out here.
Why Social Listening is Not the Right Way to Measure Brand Awareness
Social listening is good but it’s not great. Discover a better way to measure your brand awareness and get those eyes on the prize.
How to Use Niche TV Advertising to Increase Brand Awareness
If you know what you’re doing, TV advertising on niche channels can expose a brand to new consumers within their target market. Read more to find out how.
How Brand Awareness Distribution Varies by Demographic for Neobanks
Neobanks are changing the banking industry, converting people one niche audience at a time. Here's how their brand awareness levels vary by demographic.
Why Tracking Brand Awareness is Important for Music Streaming Brands
Music streaming is a fast-growing industry in Germany. With more streaming brands coming into the equation, brand awareness is more important than ever.