Everything You Need To Know About Brand Management
No brand should remain static. In most categories, either your competitors or consumer preferences will be constantly changing, meaning that your brand needs to be adaptable and agile. As such, a brand manager’s job is certainly not an easy one — there’s no silver-bullet brand management strategy that’s guaranteed to achieve success every time.
Instead, the best brand management strategies are about having the right tools to understand your target audience, so that you can influence consumers’ perceptions and preferences in ways that make sense to your brand.
In this content hub, you can find a range of articles that will answer all of your questions about how brand management works, with more details on how it can ensure a healthy raise awareness, and drive consumer preference when they’re making purchasing decisions.
The Ultimate Guide to Brand Awareness
Everything you need to know about brand awareness! Learn how to measure and increase brand awareness to facilitate better marketing campaigns, audience growth and revenue.
7 Highly Effective Branding Tips for Brand Managers
We've brought in the gurus — the brand professionals — and they've shared their top advice. Take a look to discover 7 highly effective branding tips every brand manager needs.
4 Important Steps Your Brand Audit Must Include
A brand audit can be a pain but even the biggest companies do them regularly. Make them easier by following the expert advice this article provides.
How to Protect and Defend your Brand from Fake News
Fake news is everywhere. While sometimes it can raise a giggle, it can be extremely harmful to a brand. Here’s how your brand can protect itself.
How to Deal With Social Media Trolls and Protect Your Brand
Social media trolls are as part of today’s world as social media is itself, and you need to protect your brand against them. Here’s how.
How to Perform a Digital Brand Audit
For a brand that has never performed a digital brand audit before, it can be tricky knowing where to start. This guide covers all you need to know.
How to Use Negative Comments on Social Media to Your Brand's Advantage
Ignoring negative comments on social media will do more harm than good. Learn how you can strategically use them to your advantage and build a stronger brand.
What is Brand Management?
Brand management is the process of constantly analyzing consumer perceptions of a brand and crafting marketing messages to steer it in the right direction. More than just building a brand identity, it is about caring for that brand persona as it is released into the wild, ensuring that perceptions stay positive while driving acquisitions or bolstering customer retention.
As you can tell from the definition, brand management isn’t a simple task. Indeed, there are numerous brand management strategies that rely on a range of special tools and processes to be pulled off.
Why Is Brand Management Important?
Brand management is important because brands aren’t intended to function as off-the-shelf solutions. It is imperative that they can adapt to changes in the market, react to consumer trends or simply make subtle changes in their identity to optimize how they connect with audiences. Ultimately, a brand needs to be tailor-made to fit your business and since no business stays static, it only makes sense that their brands should change and evolve alongside them.
By keeping track of brand awareness levels and understanding how consumers perceive your brand and its activities, you put your business in a much stronger position to weather market contractions, acquire more customers or gain the edge over your competitors.
More Brand Management Content
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What is Brand Tracking, and Why Do You Need It in 2022?
Many brand managers struggle to accurately measure their brand health in 2022, but advanced brand tracking software provides an easy, reliable solution.
Why Rainbow-Washing Is Disingenuous & Bad for Your Brand
A rainbow-themed logo is nice, but if that’s where it ends, you need to read this article. Here we take a look at why rainbow-washing is a no-go.
Why Sponsoring Women's Sports Is A Huge Opportunity for Brands like Mastercard
Women’s sports represent a missed opportunity for brands, with only 0.4% of sponsorship dollars going to women’s sports and female athletes.
The Importance of Social Proof for Brand Growth
Social proof can be extremely difficult to get right, but if you can harness its power, you’re sure to reap the rewards. Learn more about social proof here!
As Consumers #BoycottHeineken, Should Brands Be Afraid of Cancel Culture?
With over half of Gen Z and millennials boycotting at least one brand right now, so-called “cancel culture” is becoming commonplace.
How Branding Affects Consumer Behavior in 2022
Explore the different ways branding affects consumer behavior, plus why it’s important to know how your brand is perceived by consumers in 2022.
Dealing With Negative Feedback as a Brand Manager
Negative feedback is never fun — especially as a brand manager. So why not turn those negatives into positives? This article will show you how.
Are Celebrity Brand Ambassadors Effective in 2022?
It seems like every big-name brand has its own celebrity ambassador. But, in 2022, are they actually effective? Or a waste of time and money? Let’s take a look.
An Intro To Design Best Practices For Brand Managers
Marketing and design work together closely — so why do they often misunderstand one another? This article provides an intro to design best practices for interested brand managers.
The 10 Best Market Research Tools of 2022
Market research tools are your secret weapon for understanding customers in 2022. Here are 10 of the best market research tools available online today.
How Brand Managers Can Deal With Unrealistic Requests
Learn how to comprehensively reject unrealistic requests without alienating colleagues, which battles to fight, and how data and research can help.
How Branding Has Evolved: An Infographic
Ever wondered how much branding has changed over the years? This handy infographic will give you a helpful retrospective!