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Brand Monitoring Software


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Angeley Mullins


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How do you shift away from basing brand campaigns on gut feeling 
to hard fact? Brand monitoring software, or as it’s also know as, brand tracking. Latana’s Chief Marketing and Growth Officer, Angeley Mullins, joined Greg Kihlstrom, host of The Agile Brand Podcast to discuss brand tracking and brand monitoring, why it’s important for growing companies, and how they can get the data they need.

A lot of the time what we see in rebranding is that the brand has been there for a substantial amount of time but they are no longer reaching their consumers. They are no longer resonating with them. They come to us and want to take a look at who really are their customers.

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