Brand Performance Software
Featuring
Angeley Mullins
CMO & CGO
Do you know what share of your target audience actually knows your brand? How your brand performs in your industry, or if your brand is even relevant? Latana’s CMO & CGO, Angeley Mullins, spoke with Arlen Robinson of the eCommerce Marketing Podcast to discuss brand tracking and brand performance software and how it can provide the answers to all these questions and more.
The value of brand tracking comes into play over time. Tracking over time is really where the value comes in because then you can see any changes. This is where business owners take our data and really relate it to the strategic decisions that they’re going to make about their business or the increases in their revenue, etc.
More Brand Tracking Content
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Get your free copy of The Ultimate Guide to Podcast Advertising to discover how you can tap into the power of podcasting to enhance your brand awareness and win over new customers
The Ultimate Guide to Brand Tracking
A fresh look at brand tracking fundamentals for high-growth businesses. Find out everything you need to know about brand tracking here.
Brand Performance Insights: Netflix
Netflix is losing subscribers after years of growth. With more competition than ever, how does its brand shape up against the competition? Find out in our Brand Bite.