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Brand Performance Software


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Angeley Mullins


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Do you know what share of your target audience actually knows your brand? How your brand performs in your industry, or if your brand is even relevant? Latana’s CMO & CGO, Angeley Mullins, spoke with Arlen Robinson of the eCommerce Marketing Podcast to discuss brand tracking and brand performance software and how it can provide the answers to all these questions and more.

The value of brand tracking comes into play over time. Tracking over time is really where the value comes in because then you can see any changes. This is where business owners take our data and really relate it to the strategic decisions that they’re going to make about their business or the increases in their revenue, etc.

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