Brand Tracking and Research
CMO & CGO
Brand tracking. The one way that brands can guarantee reliable insights as to how their brand campaigns are impacting their target audiences. Latana’s Chief Marketing and Growth Officer, Angeley Mullins, joined Stef Hamerlinck of Let’s Talk Branding podcast to take a deep dive into brand tracking and the metrics that matter. The podcast also features Brandon Shockley, Vice President Market Research at 160over90.
What we do at Latana is really capturing how consumers think and feel about your brand, what are the associations that consumers have about your brand. This is the essence of what brand tracking is and what we do at Latana.
More Brand Tracking Content
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Get your free copy of The Ultimate Guide to Podcast Advertising to discover how you can tap into the power of podcasting to enhance your brand awareness and win over new customers
The Ultimate Guide to Brand Tracking
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A Guide to TV Advertising in 2021
Could this be the new golden age of television? Get the FREE Guide to TV Advertising to learn everything you need to know about advertising your brand on TV.