Brand Tracking and Research
Featuring
Angeley Mullins
CMO & CGO
Brand tracking. The one way that brands can guarantee reliable insights as to how their brand campaigns are impacting their target audiences. Latana’s Chief Marketing and Growth Officer, Angeley Mullins, joined Stef Hamerlinck of Let’s Talk Branding podcast to take a deep dive into brand tracking and the metrics that matter. The podcast also features Brandon Shockley, Vice President Market Research at 160over90.
What we do at Latana is really capturing how consumers think and feel about your brand, what are the associations that consumers have about your brand. This is the essence of what brand tracking is and what we do at Latana.
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