Brand Tracking: Marketing with Context
CMO & CGO
What’s the context behind the data? It’s a million-dollar question that marketing and strategy leaders all over the world are trying to figure out. Latana’s Chief Marketing and Growth Officer, Angeley Mullins, joined The B2B Revenue Executive Experience to discuss how brand tracking can help you gather the necessary context around your data to push your branding to the next level.
Brand tracking can really make or break a strategic initiative, a launch, or an entire brand identity. [...] Consumers are no longer responding to clickbait-type campaigns anymore. They’re really responding to the essence of what brands stand for — and they’re backing that up with their monetary decisions.
More Brand Tracking Content
The Ultimate Guide to Podcast Advertising
Get your free copy of The Ultimate Guide to Podcast Advertising to discover how you can tap into the power of podcasting to enhance your brand awareness and win over new customers
The Top 10 Questions Asked About Brand Tracking
Everything you need to know about brand tracking, from the basics to the more complicated questions.
A Guide to Data-Driven Marketing For Beginners
Learn how and why data-driven marketing is changing the way brand managers approach campaigns and content — and how you too can build a better marketing strategy using data.