Brand Tracking: Marketing with Context
Featuring
Angeley Mullins
CMO & CGO
What’s the context behind the data? It’s a million-dollar question that marketing and strategy leaders all over the world are trying to figure out. Latana’s Chief Marketing and Growth Officer, Angeley Mullins, joined The B2B Revenue Executive Experience to discuss how brand tracking can help you gather the necessary context around your data to push your branding to the next level.
Brand tracking can really make or break a strategic initiative, a launch, or an entire brand identity. [...] Consumers are no longer responding to clickbait-type campaigns anymore. They’re really responding to the essence of what brands stand for — and they’re backing that up with their monetary decisions.
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