Consumer self-awareness: 
How brands need to change tactics in 2022

How brands need to use consumer insights to adapt their tactics in 2022

Consumer behavior is evolving and there’s nothing you can do about it. Or is there? In 2022, brands can and should use consumer data to adapt their marketing strategies to suit changing needs and higher expectations. But what are the consumer trends that brands need to know to find success in 2022?

In this webinar, you’ll learn about changing consumer behavior not just around how goods are purchased — online vs. offline, through social commerce, etc. — but also how consumers feel towards key areas of their life in general, such as work/life balance, sustainable living, and mental & physical health.


Whether it be fostering deeper emotional connections, adjusting to changing consumer routines, or focusing on mental well-being, environmental impact, or data protection — this webinar will show that, to grow and find success in 2022, brands will need to listen to consumers.