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Data-Driven Marketing


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Angeley Mullins


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As consumers want a more personalized experience, data-driven marketing becomes increasingly more important for brands. But are you using data-driven marketing in the right way? Latana’s Chief Marketing and Growth Officer, Angeley Mullins, joined Joel Block of Profit From The Inside to discuss how data-driven marketing has gotten to the point of data paralysis, and why marketing leaders are focusing on the context behind the data more.

Brand tracking is the last bit of marketing that’s been very untouched but it’s one of the things that are most needed. It really answers the question of “What is my brand worth?” and it also helps you connect to your audience.

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