CMO & CGO
As consumers want a more personalized experience, data-driven marketing becomes increasingly more important for brands. But are you using data-driven marketing in the right way? Latana’s Chief Marketing and Growth Officer, Angeley Mullins, joined Joel Block of Profit From The Inside to discuss how data-driven marketing has gotten to the point of data paralysis, and why marketing leaders are focusing on the context behind the data more.
Brand tracking is the last bit of marketing that’s been very untouched but it’s one of the things that are most needed. It really answers the question of “What is my brand worth?” and it also helps you connect to your audience.
More Brand Tracking Content
The Ultimate Guide to Podcast Advertising
Get your free copy of The Ultimate Guide to Podcast Advertising to discover how you can tap into the power of podcasting to enhance your brand awareness and win over new customers
The Ultimate Guide to Brand Tracking
A fresh look at brand tracking fundamentals for high-growth businesses. Find out everything you need to know about brand tracking here.
A Guide to Data-Driven Marketing For Beginners
Learn how and why data-driven marketing is changing the way brand managers approach campaigns and content — and how you too can build a better marketing strategy using data.