Driving Growth with Brand Tracking
CMO & CGO
Businesses must add brand tracking to their strategies. Latana’s Chief Marketing and Growth Officer, Angeley Mullins, speaks with Vinay Koshy of Predictable B2B Success to discuss how brand tracking can become an indispensable component of driving growth. Angeley also touches on the best way to set up brand tracking for your business.
We get companies coming to us saying they spent millions on their go-to-market strategy and are not getting any results. The first question we ask them is "What is your brand identity and did you match that to your target audience?" And then we get silence because they didn't do it.
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