Best Growth Strategies for 2023
Featuring
Angeley Mullins
CMO & CGO
Are you ready to take your brand to the next level? Latana’s Chief Marketing and Growth Officer, Angeley Mullins, joined Anatolii Ulitovskyi of Unmiss to discuss top growth strategies for companies in 2023. The podcast also explores how to track B2B SaaS performance, the arrival of Chat GPT and the implications for the future of digital and tech, and why connecting with consumers will be the key to brand growth.
Latana can narrow down target audiences and companies can take that data to personalize their strategies. We had a prominent client in Germany who came to us and said "we want to launch in the US and we think this is our audience". We found that their target audience was actually a different segment. This was a really key piece of information that helped them construct a successful go-to-market strategy.
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