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Instagram for B2B Businesses


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Eliza Frey

Social Media Manager

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If you are a B2B company that hasn’t tried out Instagram Reels yet, you are missing out on key strategy for growing your social media presence and overall brand. Latana’s social media manager, Eliza Frey, joined Adriana Belei of the Fuelled by Growth podcast to discuss how Instagram reels help B2B companies increase brand awareness.

To distinguish yourself from other brands, you need to try new things and be a pioneer. We try to appeal to the human side to our target audience. The people that would consider using our product are Instagram users, so why not get into their minds through something [like Instagram Reels] that they can relate to?

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