Leadership in Marketing
Featuring
Angeley Mullins
CMO & CGO
Great marketing teams need great leaders. Our very own Chief Marketing and Growth Officer, Angeley Mullins, joined Lori Jones of the Integrate and Ignite podcast to take a deep dive into how both marketing and executive leadership is changing. The podcast also discusses:
• best practises on creating an integrated marketing program
• how connection and communication are some of the most in-demand
leadership qualities
• how to balance cross-functional needs within leadership strategy
• why brand awareness is a critical component of marketing
• how brand tracking is taking off as one of the hottest areas in marketing
Managing the complexity of short-term goals or hyper-growth versus this long-term strategic initiative. A lot of times you can be agile, you can test and learn short term, but you still need to have those fundamental pieces for long-term awareness, long-term growth, building the foundation for the sustainability of a company over time.
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