Leadership in Marketing
CMO & CGO
Great marketing teams need great leaders. Our very own Chief Marketing and Growth Officer, Angeley Mullins, joined Lori Jones of the Integrate and Ignite podcast to take a deep dive into how both marketing and executive leadership is changing. The podcast also discusses:
• best practises on creating an integrated marketing program
• how connection and communication are some of the most in-demand
• how to balance cross-functional needs within leadership strategy
• why brand awareness is a critical component of marketing
• how brand tracking is taking off as one of the hottest areas in marketing
Managing the complexity of short-term goals or hyper-growth versus this long-term strategic initiative. A lot of times you can be agile, you can test and learn short term, but you still need to have those fundamental pieces for long-term awareness, long-term growth, building the foundation for the sustainability of a company over time.
More Brand Tracking Content
The Ultimate Guide to Podcast Advertising
Get your free copy of The Ultimate Guide to Podcast Advertising to discover how you can tap into the power of podcasting to enhance your brand awareness and win over new customers
The Ultimate Guide to Brand Tracking
A fresh look at brand tracking fundamentals for high-growth businesses. Find out everything you need to know about brand tracking here.
The Ultimate Guide to Brand Awareness
Everything you need to know about brand awareness! Learn how to measure and increase brand awareness to facilitate better marketing campaigns, audience growth and revenue.