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Loyalty Marketing


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Angeley Mullins


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Over the years, loyalty marketing has fallen out of favor with many brands, seen as outdated and, in some cases, lame. However, as consumers become more demanding and more and more competitors enter industries, brands are looking for ways to thrive. Loyalty marketing is making a comeback.

Latana’s Chief Marketing and Growth Officer, Angeley Mullins, joined the Keep Optimizing podcast to discuss how to efficiently run loyalty marketing campaigns today. Listen to the podcast to discover how your brand perception is central to your customer loyalty levels.

Brand is all about perception and connecting with your consumers. To me, that’s the heart of loyalty. If you can capture the essence of the connection between your customer and your brand, loyalty pretty much comes after that.

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